Normally, the web is a uniform experience—every visitor gets the same experience on a website as the next guy. But over the past few years, large enterprises like Amazon have used a strategy of website personalisation to boost their conversion rate. This is because creating a one-to-one visitor experience speaks directly to a potential customer and their needs.
However, we don’t think this technology should be reserved for companies with vast budgets and endless resources. So, we’ve developed a way to offer this kind advanced customer-conversion technology to small business owners like you