Have you ever wondered why some sites turn up at the top of any given search result while others are buried 10, 20 or even 100 pages down?
This is what Matt Cutts one of Google's experts has to say about search
What We Do
There are specific techniques used when building a website that can determine whether or not a search engine can actually find the website to begin with, and then where it ranks that site in its database. These techniques are referred to as search engine marketing or SEM (often referred to as SEO or Search Engine Optimisation) and are really quite complex. That's because searchers demand only the most relevant results from their searches, so the search engines are constantly changing and refining the way they capture and categorise content. It takes an expert to understand this constantly evolving process and to implement the techniques that ensure a top ranking.
There are certain technical aspects that business websites should implement to show Google
what their website is about. We have the technical knowledge to adjust your website’s content to the way Google wants it. This helps Google figure out what each web page is about. These include, but aren’t limited to:
- Title Tags
- Keyword Density
- Mobile friendliness
- Website speed
- Schema markup
Search Engine Optimization can be a harrowing task to do if you don’t have the knowledge to know what to do.