If you have yet to use social selling to your advantage this year, it’s not too late to get started. Below, we take a look at 4 reasons why introducing it into your sales plan should be a top priority for the remainder of 2017 and beyond.
It Has Been Proven to Work
Everywhere you look online, you will find testimonials from sales people and companies detailing how social selling has helped them to obtain leads and close deals faster than they had ever thought possible. While it is still a new sales technique, it goes without saying that it has been proven to provide results if done with determination and know-how!
It Costs Less than Most Other Sales Techniques
Cold calling and pay per click advertising can cost a lot of money in the long run. Social selling, on the other hand, needn’t cost the business a thing! It is possible to make use of paid tools online to enhance the quality of your approach to social selling, but it isn’t necessary… and there are plenty of ways to make it work without spending a dime.
It Will (Probably) Put You Ahead of Your Competitors
As mentioned, social selling is a new sales technique and one that only a few business sales teams have embraced thus far. This means that by using it to your advantage, you will remain one step ahead of your competitors and reach potential customers a lot faster than they will likely be able to.
It Allows You to Reach Prospective Customers Early in the Buying Cycle
Once a potential customer makes the decision to buy, it might be too late to do anything to convince them to buy from you as opposed to from your competition. With social selling, the potential customer is likely only at the stage where he or she knows that there is a problem that needs solving – a problem that your company can solve with your product or service! There is plenty of time to still make a lasting impression and push for a conversion.
Are you keen on social selling techniques and strategies to enhance your reputation and help you prospect for new leads? Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services that can be customised for your business. Contact us for more information today.
As a digital marketing agency, we have always said that the most
important thing you can do is come up with a coherent and well
orchestrated strategy. This strategy will obviously adapt as you go,
taking into account the ongoing analysis, measuring and testing, but
before you start it is critical to have goals. You cannot measure
success without goals.
Of course we will meet up with you whether it be physically or virtually and discuss these goals. It is very important to us that we find out as much about the business as possible in order to see if we can help streamline and make improvements elsewhere in addition to reaching the goals you wish to achieve.
In order to devise a comprehensive and ambitious digital marketing
strategy for your business, we normally start by performing a full
analysis on your existing web presence. The next step is to then run the
same analysis on three or four of your competitors' sites. This will
provide you with an excellent snap shot of where your web properties are
falling down in relation to theirs and you can then systematically
address those issues one by one using a range of tactics we can employ
at the drop of a hat.
We call this a competitive analysis and this is the first step to digital marketing success. To get started you can contact us on 0845 345 2592 or contact us here for your free digital marketing consultation