For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.
The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.
Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.
You can make money:
Get the right blog going and you can make a lot of money through advertising and sponsored posts.
It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.
You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.
Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.
It brings people back to your site:
If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.
It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.
You can establish yourself as a thought leader:
A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!
What else do you love about blogs? Let me know!
- Who are you targeting with your Instagram story content?
- Why are you sharing?
- What type of content will resonate with your followers and keep them engaged (while helping you to accomplish your “why”)?
- How can Instagram stories help you accomplish your goals on the platform?
- Tell a more complete story and share a different perspective or angle than your other content.
- Offer a peek behind the scenes when you’re working on something and want to share a glimpse, but don’t necessarily want people to be able to see it forever. This is great if you’re on set for a photo shoot, at a site visit for an event, working on a client project, or gathering tools and supplies for something new you’re working on. Whatever your day-to-day looks like, start thinking of how you can think outside the box a little to share more of your brand with your followers and take them along on the journey.
- Use it as a teaching platform
by providing “how-to’s” and insights, but also through sharing your own process and how you do things. Not only will this likely teach your followers something and give them some new tips and tricks to put to use, but it will also build your own reputation as an expert and an educator, which can easily work to your advantage.
Consider hosting weekly (or regular) segments or “shows” with planned topics or content. Something that people can expect and look forward to, while also holding you accountable and giving you some structure in your content creation schedule. - Add your voice to your Instagram content
— literally. This gives people even more personal access to you and allows them to see a different side of who you are and it puts a face to the brand.
Admittedly, I’m not great at this, and have yet to really add this piece into my own Instagram story strategy. I’ll be the first to admit that though I know that this can be a great way to use the platform, it’s also a scary one if you’re not used to being on camera — or even recording your voice.
I also think there’s something to be said for editing yourself and making sure you’re actually providing value in some way. You don’t need to narrate every little thing you do throughout the day, and you’re more likely to lose people along the way if you overdo it. Keep it fun, quick and engaging. - Offer a “day in the life” perspective”. We tend to be voyeuristic by nature, and any opportunity to get a deeper look at how someone is spending their time, what tools they use or a peek at their favorite coffee shop or workspace is often welcomed with curiosity and interest. So try taking your followers along on your daily journey every now and then, challenging yourself to capture it in new ways or provide glimpses at the details through your eyes.
- Answer questions and ask for feedback. Start a conversation, involve your followers and take your community along for the journey, include them in your decision-making process while also gathering customer insights and perspective.
- Share more of your brand story. Think through how you can really focus on telling your brand story through your content and portray the personality and lifestyle aspect of your brand. This is all about building a relationship with your followers and letting them get to know you a little better.
As a digital marketing agency, we have always said that the most
important thing you can do is come up with a coherent and well
orchestrated strategy. This strategy will obviously adapt as you go,
taking into account the ongoing analysis, measuring and testing, but
before you start it is critical to have goals. You cannot measure
success without goals.
Of course we will meet up with you whether it be physically or virtually
and discuss these goals. It is very important to us that we find out as
much about the business as possible in order to see if we can help
streamline and make improvements elsewhere in addition to reaching the
goals you wish to achieve.
In order to devise a comprehensive and ambitious digital marketing
strategy for your business, we normally start by performing a full
analysis on your existing web presence. The next step is to then run the
same analysis on three or four of your competitors' sites. This will
provide you with an excellent snap shot of where your web properties are
falling down in relation to theirs and you can then systematically
address those issues one by one using a range of tactics we can employ
at the drop of a hat.
We call this a competitive analysis and this is the first step to digital marketing success. To get started you can contact us on 0845 345 2592 or contact us here for your free digital marketing consultation